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Dream. Plan. Enjoy.

  1. Small Businesses Have Higher Revenue.  According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue.

We’ll Help You Get There.

Do You Know 247 Million People?  That is the number of Americans that regularly use the Internet. Worldwide Internet usage is pushing two billion.

Planning For The Future.

Websites Help Establish More Customers.  According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.

Gather information. Before Amazing Studio Technology can give you a firm quote of the cost of the website construction, you will need to know what information will be on placed on your website. For example, how many photos and products (if any) you wish to include?

1.

Acting in Your Best Interest.

Know what you want your website to accomplish. This needs to be established before construction can begin. Do you want to showcase your products? If so, do you want to sell them? If your site is information-based, how do you want to present that information to your prospects? And what exactly do you want to present?

Provide all necessary information to Amazing Studio Technology. Once we have agreed on the direction of the website, provide all the information to us so we can begin construction. During construction, we will give you an initial design concept for your approval. Once approved, we will fill in the remaining content and create the website. After the website is finished, both Amazing Studio Technology and the client will comb through the website with one final proofreading. After adjustments are made, the balance due will be invoiced and the site will be launched (a 50% deposit is required before website construction begins).

2.

Planning For The Future.

Meet with Amazing Studio Technology for a consultation. Once you have gathered all your information and you know what you want your website to accomplish, get in touch with us. We will provide you the project consultation free of charge and with no obligation. On top of giving you advice on how to implement your ideas, we will also provide you options so you can make the best decision for your business - from an economic and professional standpoint.

Maintain your website. Regular updates and layout changes to your website will help insure potential customers return often. Depending on your website, you should consider either daily, weekly, monthly, or quarterly updates. A complete overhaul and redesign should be done every two and a half to three years to keep your look fresh.

3.

Customer Value Chain.

Market your website. After the construction of the website is complete, and the site is launched on the World Wide Web, you will need to tell everyone (and we mean everyone) about your new website. Amazing Studio Technology will submit your new site to Yahoo!, Google, and Bing. But additional methods of marketing should be implemented to get your website working for you. We can give you general advice on how to market your website.

Growing Your Dreams.

Once your website is finished, you must market it.  Just because it is on the internet doesn’t mean it will work for you.  If you don’t promote your website, you will see very minimal results.

Amazing Studio Technology  will register your website with the Google, Bing, and Yahoo! search engines.  It can take some time before these search engines index your site.  We will make sure your website is optimized for these search engines.

However, you cannot simply rely on the search engines for all your marketing.  Tell your friends, co-workers, family, and whomever about your new site.  Use social media such as Facebook, Twitter and Pinterest to promote your site.

E-mail everyone in your address book and tell them the news.  Do a mailer or two.  Also, scan the internet for web directories that pertain to your website.  There is a web directory for just about everything… sometimes many.  Find them and get your website listed and linked.  The more, the better.

Anywhere you have your business name, list your website address underneath it.  On your business sign, your stationery, your marketing materials, business cards… everywhere.  When they see your name, they should also see your website address.

Few people see immediate results with their website.  Keep in mind your website is an investment and it takes time to see a good return.

A great example is our flagship Kentucky Lake tourism site, www.ExploreKentuckyLake.com.  It has been on the web for over eleven years and has yet to see its full potential.  Even though it has received 7.7 million unique visitors (and 90 million hits), it is constantly growing in traffic and revenue.

Don’t be disappointed if you have your site up for a month and you get no response.  It takes a lot of time and patience, just like starting your own business.

Pay Per Click Advertisment

Using pay-per-click advertising can get you traffic instantly.  However, this type of search engine marketing can become costly.

With most search engines, the first few results of a search are paid placements. Sometimes the paid placements are shown on the right side of the page, while some are visible directly above the organic  search results.

In order get in one of these prime positions, a person bids a certain amount of money to be posted in that first, second, or third position. To get that top spot, the bidder must have placed the highest bid for that particular search phrase.  Each time someone clicks on their link, they are charged however much they bid.

Depending on which pay-per-click service used, bid winners will most likely pay a minimum of 10 cents per click.  Fees can get as high as several dollars for each click.  It is not uncommon for businesses to drop hundreds or even thousands of dollars per day on these campaigns.

The most important thing to remember is ROI (return on investment). While there are a lot of ROI formulas out there, consider this simple one.  If you make money on one person out of 200 who visit your website, how much can you afford to get those 200 leads without eating too much of your profit?

For example, imagine you have products on your website that have an average profit margin of $25.00.  If you spend 10 cents per click to get 200 visitors to your site, you have spent a total of $20.00.

Chances are you will get at least once sale out of those 200 visitors (this depends on many factors).  So you have spent $20.00 to make $25.00.  However, if you raise your bid and agree to spend 15 cents per click, you will have lost $5.

What Are Hits?

While Dictionary.com defines hits as:  “a connection made to a website over the Internet or another network”, this definition is actually quite vague.  A hit is actually a successful request to your web server from a visitor’s browser for any type of file, whether an image, HTML page, an MP3 file, or any other type.  A single webpage can cause many hits – one for each image included on the page.

If a single web page contains 20 images, that’s 21 hits – 20 images plus 1 for the page itself.  If one single person looks at 10 web pages which each contain 20 images, that individual is responsible for 210 hits.

Some websites will say things like “our site gets 2 million hits per month.”  That sounds impressive, but it can be completely misleading.

A website could have an average of 50 images or other elements per page, while another website could be all text-based.  Or worse, a particular website could have hundreds of tiny 1×1 (pixel) transparent graphics that are invisible.  Fifty people in one month could easily accumulate two million hits if they visited just five pages on that website every day.

Traffic reported as “hits” should be open to skepticism.  However, the problem is when someone uses “hits” as a phrase to talk about real people visiting their website (a.k.a. “visits” or “sessions”). In these cases, you don’t know if they are really talking “hits” or actual “visits”.

“Visits” or “sessions” is the best method of measuring traffic.

Typically “visits” or “sessions” are a series of clicks on your site by an individual visitor during a specific period of time.  A “session” is initiated when the visitor arrives at your site, and it ends when the browser is closed or there is a period of inactivity.

This method is a good way to know how much real traffic your site is getting.  If a website says “we get 2,000 visits per day,” that’s impressive.  But if they say “we get 2,000 hits per day,” you just can’t be sure.

“Pageviews” is another great method of gauging your website traffic.

“Pageviews” are a request from a visitor’s browser for a displayable web page, generally an HTML file. In general, images and other embedded content, such as style sheets and javascript, are not considered to be Pageviews.”

If a site says they receive 2,000 “pageviews” per day, that’s pretty good.

Google Analytics has become a leader in website statistics over the last few years.  It should be noted that Analytics do not report “hits” anywhere.  They focus on “visits” as their default metric.

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Domain Name.

  1. Choose a short domain name.  Will it fit nicely on printed materials?  A domain such as www.ThisDomainNameIsWayTooLong.com will have trouble word-wrapping in paragraphs and fitting in marketing materials such as business cards.  This is especially true if your e-mail address is JohnDoe@ThisDomainNameIsWayTooLong.com. A domain like www.ShortDomain.com is far better.
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